Client Case Study – Steve Madden Canada

Steve Madden is a renowned lifestyle brand that has become synonymous with fashion and individuality. With a rich history spanning over 20 years, Steve Madden has consistently embraced style while staying true to its distinctive and rebellious spirit that initially defined the brand. In Canada, Steve Madden Canada is the  go-to destination for fashion-conscious individuals in search of trendy and statement-making footwear and accessories. 

The sign above the entrance of Steve Madden Canada on St Catherine's Street in Montreal is shown from the outside.

Initial Challenge

Initially, Steve Madden Canada approached Couture Media in response to customer complaints about the presence of explicit songs playing in some of their stores. The issue stemmed from the fact that employees had the freedom to play their own music and they didn’t necessarily pay attention to the lyrical content. Understanding the significance of maintaining a family-friendly environment and upholding brand consistency, Steve Madden Canada sought a professional music solution that could effectively address their specific requirements. They desired a comprehensive system that not only curated continuously updated branded playlists but also ensured that the music aligned seamlessly with their brand identity.

Exploring a Digital Signage Solution

Steve Madden Canada was also looking for a comprehensive digital signage solution and expressed the desire to work with a single partner to streamline the process and ensure consistency in their store across Canada.

Couture Media provided a centrally controlled digital signage system that allowed for easy updates and management of content displayed on the video walls in each store location. This centralized approach ensured uniformity and synchronized messaging across all Steve Madden stores, creating a visually appealing and cohesive brand experience.

Solution Provided

The solution offered by Couture Media encompassed several key components. To begin, Couture Media conducted an in-depth client needs analysis in collaboration with the marketing team. The analysis aimed to understand the brand’s goals, identify the target demo, and capture the desired energy to be projected in the stores across the country. Leveraging this valuable insight, Couture Media meticulously curated a custom music playlist that aligns with the brand’s objectives. Each song was thoughtfully handpicked to create an engaging and immersive experience for customers. 

In addition, Couture Media implemented a cloud-based solution that revolutionized the management of music across all Steve Madden Canada locations. This cloud-based system not only facilitated seamless updates but also provided real-time visibility of which stores were connected and online. This level of control and oversight allowed for efficient monitoring and ensured that the desired music experience was consistently delivered across the entire network.

Further collaboration with the marketing team was essential in curating the images and presentations to be displayed on the digital walls. Couture Media worked closely with the marketing team to select compelling and visually captivating images that enhanced the overall brand messaging and created a captivating in-store ambiance.

Couture Media delivered a tailored music solution, streamlined content management, and curated visuals that collectively amplified the brand’s presence and created an engaging customer experience that goes on today and has been ongoing for over a decade.

The weekly music updates provided by Couture Media ensured that Steve Madden’s music profile remained adaptive to evolving music trends, as well as aligned with the brand’s specific needs and goals. By staying up-to-date with the latest music trends, Couture Media ensured that the music selection resonated with the target audience and maintained a fresh and engaging atmosphere within the stores.

The interior of Steve Madden Canada is shown with a great selection of high-fashion shoes and accessories.

Upgrading the equipment

As technology rapidly evolves, Couture Media recognized the importance of keeping Steve Madden Canada at the forefront of innovation. After several years of successful collaboration, Couture Media proactively initiated an upgrade of all components to ensure that the technology remained cutting-edge and aligned with the latest advancements in the industry. This proactive approach aimed to provide Steve Madden Canada with the most up-to-date and high-performance solutions to enhance their overall music and digital signage experience.

Ongoing Partnership

The ongoing partnership between Couture Media and Steve Madden Canada, spanning over 10 years, is a testament to the strong bond and mutual trust that has been cultivated over time. We at Couture Media cherish this partnership dearly and take pride in the opportunity to contribute to the success and growth of Steve Madden Canada. We remain committed to providing the highest level of service, staying ahead of industry trends, and nurturing a partnership that will flourish for years to come.

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