The Ultimate Sonos Guide for Business

Exploring Sonos: An Introduction to the Company and its Products

Mother looking down and smiling at her daughter in a retail clothing store with a Sonos One on a shelf in the background playing music.

Sonos is a company that designs and manufactures wireless home audio systems and smart speakers. The company was founded in 2002 and is headquartered in Santa Barbara, California.

Sonos’ has crafted a product line that includes a range of wireless speakers, soundbars, and home theater systems that can be connected to a home network and controlled using a smartphone or tablet app or home automation system. Their products are known for their high-quality sound and sleek design.

In this article we will focus on how you can use Sonos’ products in your business to create the perfect atmosphere with their unparalleled sound. We will also look at some of the features that make Sonos a great alternative to traditional audio systems for your commercial space.

What makes Sonos so special?

A restaurant scene with people seated, eating and in conversation with a Sonos One Black mounted on the wall playing music.

Sonos are powered speakers, also known as active speakers, and come with amplifiers pre-built into them eliminating the need to purchase external amplifiers or wiring. This makes them easy to set up and use. On the other hand, traditional speakers, also known as passive speakers, require an external amplifier and speaker wire to power them. The installation process can be more complex for traditional setups, as it entails running the wires from the amplifier to the speakers, which often involves making holes in walls, ceilings, or floors. This can add extra expenses and the need for patching up.

With their modern sleek design and chic black or white color options, Sonos speakers can seamlessly blend into any décor while adding an attractive touch. It’s a combination of style and audio performance. 

Another thing that sets Sonos apart from its competitors is the broad selection of licensed background music streaming services it offers for business. From Soundtrack Your Brand, Sound Machine, and about a dozen others – you have access to a virtually limitless selection of music to set the perfect vibe for your establishment legally. Enjoy peace of mind knowing you’re covered!

The Benefits of using Sonos in your business

Employee at a bar controlling his Sonos Five white speaker with the Sonos app installed on his smartphone

The Sonos audio system boasts a wide range of features providing businesses with a lot of flexibility including:

Better sound quality
Sonos’ products are carefully designed to deliver high-quality, immersive audio that enhance the listening experience for your customers.

Flexible setup
Sonos’ wireless audio systems can be set up and customized to meet the specific needs of your business. For example, you can create multiple audio zones using multiple Sonos speakers, allowing you to control the music and volume in different parts of your business. And if you find yourself needing an extra speaker at any point – don’t sweat it: adding one into the mix is simple. 

Easy control
Sonos’ products provide a convenient and easy-to-use way to adjust the volume and change the music from a smartphone or tablet app. Your employees can adjust your business’ sound right from the floor.

Cost savings
A Sonos setup is really ideal when it comes to areas of about 800 to 2000 square feet. You can simply set a speaker on a shelf or a counter and start playing music. As we mentioned earlier, you don’t need to purchase an amplifier and have a technician run the wires to the speakers. This can greatly reduce the cost of setting up an audio system for your business.

So overall, using Sonos provides high-quality audio, flexible setup options, and easy control.

Setting up a Sonos system for business: Step-by-step instructions

A side by side illustrative comparison between the Sonos Five and Sonos One

Here are step-by-step instructions for setting up a Sonos system in your business:

Determine your hardware requirements
Consider the size of your space and the number of audio zones you want to create. This will help you determine how many Sonos speakers and other hardware you need.

When it comes to outfitting your space with speakers, the size of the room matters. For example, smaller spaces up to 800 square feet may only require 1-2 speakers for optimal results; however, if you’re dealing with something bigger, say 900 – 1500 square feet, aim for 2-3 and closer to 2000 square feet you are looking at 3-4 speakers. Anything over that requires consulting an audio expert who can consider all factors involved in creating optimal acoustics. Again, the beauty of Sonos speakers is that you can easily add another speaker if you feel you need it after your initial setup.

Choose your speakers
With the Sonos line of powered speakers, you have a choice between two powerful options: the ONE and FIVE. If your budget allows, spring for the luxurious and immersive sound quality of a set of Sonos Fives – it’s an audio experience that will be worth every penny. However, don’t let this deter you from checking out the much more economical yet still beautiful sounding option: The Sonos One!

Set up your network
Sonos requires a stable wireless network to function properly. If you don’t already have a strong wireless network in place, you may need to invest in a wireless router or range extender to ensure good coverage throughout your business. To ensure the most reliable performance, connect your Sonos speakers to your business’ confidential wifi network rather than your “Guest” option if you have one.

iPhone displaying the Sonos S2 app and room selection windowInstall the Sonos app
Download the Sonos app on your smartphone or tablet, which you will use to set up and control your Sonos system.

Plug in your first Sonos speaker
Follow the instructions in the Sonos app to set up your first Sonos speaker it will guide you through the simple process. This will typically involve plugging in the speaker, turning it on, and connecting it to your wireless network.

Add any additional Sonos speakers
Once your first Sonos speaker is set up, you can add additional speakers and also create multiple audio zones. Follow the instructions in the Sonos app to set up each additional speaker.

Pro tip: Keep your Sonos speakers within 30 feet of each other for optimal audio performance. Note that walls or windows between the two will significantly reduce this range by about half, so if necessary place them closer to ensure stable sound quality.

Pro tip #2: For maximum sound quality, get your speakers off the ground and closer to where customers can hear them – their head and ears. This will create a much more immersive experience that is sure to please. So aim for placing them on a counter, shelf or mounted to a wall.

Customize your Sonos system
Use the Sonos app to customize your system by creating speaker groups, rooms (which are zones) and adjusting settings such as volume and EQ.

Pro tip #3: Unlock the full potential of your Sonos speakers with Sonos Trueplay. Using your smartphone and the Trueplay feature Found in the system section of the app, it will allow you to tune your speakers just like a hi-fi professional – customizing it for optimal sound in your space.

Install your music service for business of choice
When it comes to playing music in your business, it’s important to make sure you have the proper licensing in place. Thankfully, there are a number of music services available on Sonos that can help you with this. These services, such Soundtrack Your Brand, take care of obtaining the necessary music rights and paying for any licensing fees on your behalf including Entandem, Socan, ReSound, BMI and Ascap. By using one of these services, you can rest assured that you’re in compliance with copyright laws and can play your favorite songs without any legal issues.To install a music service: Open the Sonos app and From the Settings tab, tap Services & Voice, Under Music & Content, tap Add a Service. Tap the service you would like to add. Tap Add to Sonos.

Need help understanding the legalities of playing music in your business? Check out this helpful guide for all the details.

Enjoy your Sonos system
Once your Sonos system is set up, you can start using it to play music and in your business. You can use the Sonos app to control the system to change the music or control the volume of each speaker or groups of speakers.


We hope you found this article helpful! Let us know if you have any additional questions about using Sonos for your business.

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