It’s time to get ready for the Holidays

You probably know that October is the time to review your plans for the all-important 2014 holiday season.

It’s evident that success in retailing involves many elements working in conjunction with each other.

We’ve outlined 5 things that you can focus on right now to enhance the shopping experience on several fronts.

As consumers demand a richer in-store experience, you want to bring your online, in-store and mobile initiatives together to provide a seamless brand experience.

Here are 5 things you can do to enhance your multi-channel holiday strategy for 2014.

  1. In-Store Music

This is the perfect time to get in touch with your music service provider and work with them on your holiday music schedule and roll out. It’s also a good time to get creative about different things you can do with your music channel… From staff holiday messages, SFX, Ads etc…


  1. Arm reps with mobile devices to floor

Have your store representatives use digital tablets to engage with the customers right there on the floor. It’s a great way to showcase your product catalog, alternatives to out of store stock merchandise or sign up people to your VIP newsletter for additional rebates. Furthermore, it looks pretty cool.


  1. Make your coupons flexible on all channels

Discounts and offers should extend from your mobile, web and in-store platforms. This coupon synergy allows your customers to redeem these specials however they choose to shop and keep you in mind no matter the manner they choose to shop.


  1. Explore the world of mobile offers

You have to be careful not to abuse the privilege of pushing notifications to your customer’s mobile devices. The holiday period is a good time to plan a campaign that will encourage your customers to take action immediately rather than wait until they get notice in a TV, Radio or online.


  1. Buy online and pick up in-store

Give your customers the ability to buy the item on-line now so they don’t have to deal with the stress of it being sold-out or not having their size in stock.

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