You probably know that October is the time to review your plans for the all-important 2014 holiday season.
It’s evident that success in retailing involves many elements working in conjunction with each other.
We’ve outlined 5 things that you can focus on right now to enhance the shopping experience on several fronts.
As consumers demand a richer in-store experience, you want to bring your online, in-store and mobile initiatives together to provide a seamless brand experience.
Here are 5 things you can do to enhance your multi-channel holiday strategy for 2014.
- In-Store Music
This is the perfect time to get in touch with your music service provider and work with them on your holiday music schedule and roll out. It’s also a good time to get creative about different things you can do with your music channel… From staff holiday messages, SFX, Ads etc…
- Arm reps with mobile devices to floor
Have your store representatives use digital tablets to engage with the customers right there on the floor. It’s a great way to showcase your product catalog, alternatives to out of store stock merchandise or sign up people to your VIP newsletter for additional rebates. Furthermore, it looks pretty cool.
- Make your coupons flexible on all channels
Discounts and offers should extend from your mobile, web and in-store platforms. This coupon synergy allows your customers to redeem these specials however they choose to shop and keep you in mind no matter the manner they choose to shop.
- Explore the world of mobile offers
You have to be careful not to abuse the privilege of pushing notifications to your customer’s mobile devices. The holiday period is a good time to plan a campaign that will encourage your customers to take action immediately rather than wait until they get notice in a TV, Radio or online.
- Buy online and pick up in-store
Give your customers the ability to buy the item on-line now so they don’t have to deal with the stress of it being sold-out or not having their size in stock.
