Grand Prix and Mural Fest: Where to Find the Music

We find ourselves at the end of yet another week and this weekend is delivering what weekends do best and more. From Crescent Street to Boulevard St. Laurent, the city’s got you covered for a guaranteed good time. Here’s what you won’t want to miss out on in Montreal this weekend. St. Laurent is officially
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5 TIMES ELTON JOHN GRACED THE WORLD OF FILM

With the much anticipated musical film of the year, Rocketman, hitting the big screen this weekend, talks about the colourful and undeniably talented britpop icon have reached all new highs. Here at the office, we got to discussing the best times Elton John crossed over into the world of film and dazzled everyone. Here are
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Couture Media brings biggest B2B music catalog in the world to Canadian businesses

Couture Media, Inc., a veteran provider of custom in-store audio experiences, announced the deal earlier this month. The reseller agreement with Soundtrack Your Brand™ enables Couture Media to deliver a more effective, enterprise-level music experience to Canadian businesses, and especially to business owners who may only have one or two locations. Bringing Soundtrack Your Brand’s technology,
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There are benefits to listening to music while working out.

If you are one of those who gets lost in your mind’s imagination when working out to music, the good news is it’s helping your work out. In an article posted on asianetindia.com they list the benefits of music while exercising. Here is the article: When you go to a gym, you tend to notice
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Should I use a streaming music service for my business?

We’re starting to lose count of the number of streaming music services out there today. Some of these include Spotify, Apple Music, Go, Deezer, Slacker, Tidal and about 3 dozen others. Can you play these in your business? The answer is NO. Not legally at least. It comes down to licensing. These services, either free or premium accounts, are designed
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7 things you should be doing to improve your instore background music strategy

In our last post, we had a look at the importance of Volume, Genre and Texture in designing the best strategic implementation of the background music for your business. In this post, we’ll explore other important elements that will maximize the effect of your background music system. 1. Client needs analysis This is the essential launching pad to designing your in-store music experience.
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The science of background music, what effects have tempo, volume and genre on shopping

There are many dimensions to music and it’s ability to effect our mood, what we purchase and the amount we spend. Some of the elements to consider, that can have a profound effect on your clients behaviour, are the music styles selected, the volume that the music is played at and it’s tempo. In a our
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Sonic Branding along all your touch points

What is Sonic Branding? Sonic branding (or audio branding) is thinking about music in a strategic way and how it describes what your brand is through sound – on all of the touch points your customers have with your business. With the increasing points of contact between buyer and seller, it’s important to review your sound strategy and ensure it is consistent
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More proof about background music’s effect on the retail business and sales

There have been many studies on the effect that background music has on shopping behaviour. This is a great and concise article showing how different businesses can benefit from certain genres of music. Effect of loud music in a supermarket Effect of Low-tempo music in a store Classical music versus Top 40 in a wine store
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You need more than advertising, promotions, coupons, and circulars to keep it going.

It used to be that you could out advertise, promote and coupon your competition but so much has changed today in the world of retail. How we court consumers and build long-trusting relationships with them involves many levels. Big boys like Sears, The Source, Best Buy, Future Shop and Staples are having a hard time.
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