Should I use a streaming music service for my business?

We’re starting to lose count of the number of streaming music services out there today. Some of these include Spotify, Apple Music, Go, Deezer, Slacker, Tidal and about 3 dozen others. Can you play these in your business? The answer is NO. Not legally at least. It comes down to licensing. These services, either free or premium accounts, are designed
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7 things you should be doing to improve your instore background music strategy

In our last post, we had a look at the importance of Volume, Genre and Texture in designing the best strategic implementation of the background music for your business. In this post, we’ll explore other important elements that will maximize the effect of your background music system. 1. Client needs analysis This is the essential launching pad to designing your in-store music experience.
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The science of background music, what effects have tempo, volume and genre on shopping

There are many dimensions to music and it’s ability to effect our mood, what we purchase and the amount we spend. Some of the elements to consider, that can have a profound effect on your clients behaviour, are the music styles selected, the volume that the music is played at and it’s tempo. In a our
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Sonic Branding along all your touch points

What is Sonic Branding? Sonic branding (or audio branding) is thinking about music in a strategic way and how it describes what your brand is through sound – on all of the touch points your customers have with your business. With the increasing points of contact between buyer and seller, it’s important to review your sound strategy and ensure it is consistent
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More proof about background music’s effect on the retail business and sales

There have been many studies on the effect that background music has on shopping behaviour. This is a great and concise article showing how different businesses can benefit from certain genres of music. Effect of loud music in a supermarket Effect of Low-tempo music in a store Classical music versus Top 40 in a wine store
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You need more than advertising, promotions, coupons, and circulars to keep it going.

It used to be that you could out advertise, promote and coupon your competition but so much has changed today in the world of retail. How we court consumers and build long-trusting relationships with them involves many levels. Big boys like Sears, The Source, Best Buy, Future Shop and Staples are having a hard time.
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Music makes you dumb? Smart people listen to Radiohead and dumb people to Lil Wayne. – Infographic.

I’m sure many have often wondered if there is a correlation between the music they listen to and their intelligence. Well someone endeavoured to find the answer. Yep, he took his Facebook friends music tastes and plotted them agains their SAT scores. You can read about his methodology here. Not sure how scientific this really
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It’s time to get ready for the Holidays

You probably know that October is the time to review your plans for the all-important 2014 holiday season. It’s evident that success in retailing involves many elements working in conjunction with each other. We’ve outlined 5 things that you can focus on right now to enhance the shopping experience on several fronts. As consumers demand a
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BACKGROUND MUSIC LICENSING: WHAT YOU NEED TO KNOW UPDATE!

I just got a call from a car dealer in Montreal asking for details about playing background music in his showroom. He recently had a visit from a SOCAN Licensing Agent who informed him that he had to pay a fee for playing music in his business establishment. This was new to him and he
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What’s the next music trend?

Where is mainstream music heading? Having caught Tiesto’s set at Ile Sonic in Montreal this past Saturday it’s starting to look like EDM is moving away from BREAK-DROP-BREAK_DROP and adding back melodic elements. It was a great set from someone who has been doing it for a long time. Music trends are always tough to
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